Together, we paint
the world red
Red Baton is an AI-first product design and branding studio, built to craft work that moves businesses forward. We're a compact, dedicated, and wonderfully creative team of designers, engineers, and strategists who believe that rigour and craft go hand-in-hand.
TheRed Story
Red Baton was founded in 2015 by a group of designers who were tired of work that looked good but performed poorly. Over the next decade and more, we grew by staying obsessive about one thing: outcomes. That focus has shown results across geographies and industry awards, and a reputation as a studio that other studios recommend when the brief is genuinely tough to crack.
Our Team
& Leadership
Behind the leadership team is a studio of designers, engineers, researchers, and strategists who work in small, dedicated squads - close to the problem, accountable for outcome, and invested in the work long after it ships.
Leads creative direction and visual design. Focused on transforming ideas into impactful brand experiences through thoughtful storytelling.
Linkedin
Jithin Vijay
Art director
Leads user experience strategy and product design. Focused on creating human-centered digital experiences that drive business growth.
Linkedin
Gurnoor Kaur
UI/UX Practice Head
Leads company vision and strategic direction. Focused on building impactful solutions, driving innovation, and creating long-term growth.
Linkedin
Ronak Daga
CEO
Leads talent acquisition and organizational development. Focused on building exceptional teams through thoughtful strategy and collaboration.
Linkedin
Devshree S
Head - HR & Sales
Leads creative strategy and brand identity. Focused on building distinctive brands through strategic thinking and impactful visual design.
Linkedin
Surya S
Art director
Leads creative direction and visual design. Focused on transforming ideas into impactful brand experiences through thoughtful storytelling.
LinkedinJithin Vijay
Art director
Leads user experience strategy and product design. Focused on creating human-centered digital experiences that drive business growth.
LinkedinGurnoor Kaur
UI/UX Practice Head
Leads company vision and strategic direction. Focused on building impactful solutions, driving innovation, and creating long-term growth.
LinkedinRonak Daga
CEO
Leads talent acquisition and organizational development. Focused on building exceptional teams through thoughtful strategy and collaboration.
LinkedinDevshree S
Head - HR & Sales
Leads creative strategy and brand identity. Focused on building distinctive brands through strategic thinking and impactful visual design.
LinkedinSurya S
Art director
Our culture shapes a diverse,
creative, and fun workplace
best experienced up close
Battle over ideas; disagree but commit
We encourage open debate and dissenting opinions - then commit fully to the direction the team chooses.
Celebrate uniqueness in all its glory
Diverse backgrounds, perspectives, and ways of thinking aren't just welcome here - they're why we do better work.
Deliver the best you can
We hold ourselves to the standard we set for our work: everyone at their best, every time.
Learn and be curious
We question, we discover, we learn, and we evolve. Standing still is not in our dictionary.
Fast, not rushed
Move fast, weigh the risk, decide well. The speed only counts if our work holds up.
I am extremely satisfied with the way they approached and understood our requirements, the systematic way in which the progress was shared and discussed and ultimately the way the end product has turned out.
Yours, CEO,
Red Baton is very professional and innovative when it comes to their work. We were delighted with the on-time delivery and efficiency of the deliverables.
Moengage, VP Marketing
We recommend Redbaton for their remarkable creativity, detailing of work and dedication. We are so confident that they will take your project to new heights.
CRM Next, Group Product Manager-PAG,
Red Baton did a wonderful job on defining visual & strategic aspects of our brand and help us go to the users across platforms in a cohesive way!
Yulu, Head Of Marketing,
I would any day recommend Red Baton for the kind of quality dedication and ownership exhibited by its designers and researchers.
Glance, Director - User Experience Design,
Red Baton was quick, responsive and innovative in giving us suggestions.
Chai Point, COO,
Red Baton has an innovative team that has the necessary creative and technical skills required to stand out in the digital space.
Aashirwad Pipes, CMO,